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Content operations, approvals and governance, multilingual publishing, measurement, sector notes.

Approvals and governance · 9 Oct 2026 · 4 min

Ten questions to ask any marketing agency that uses automation

Before you hire a marketing agency that uses AI or automation, ask ten questions: who approves, who owns the system, what is tested, what happens when it breaks, which AI tools see your data, whether AI use is in the contract, how synthetic content is labelled, whether it automates engagement, how results are dated, and what happens when you leave.

Content operations · 9 Oct 2026Agency or content operation? Content operations · 9 Oct 2026Content operations: how organisations keep content going out — and right Content operations · 9 Oct 2026What is a content engine? Approvals and governance · 28 May 2026What the EU AI Act’s disclosure rules mean for branded video

Tell us what you publish today. We’ll tell you, in 20 minutes, whether an engine would help.

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