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Field notes from the synthetic frontier.

Clear, practical writing on AI media production — what's actually working, where the law is heading, and the craft decisions that separate a usable result from an uncanny one. Written for the people who have to make the call.

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Ethics & Law

What the EU AI Act’s disclosure rules mean for branded video

A plain-English guide to EU AI Act Article 50 disclosure for synthetic and AI-generated video: what must be labelled, who's responsible, and how provenance travels with the file.

28 May 20262 min readBy Beeyawn